How to Promote Your Restaurant Through Its Website

Because of the economy being all over the place at the moment, it is now more important than ever to use your website as a tool to get new business. Because of this, many restaurant owners are now looking to expand their presence on the web rather than use it merely as a source for a menu or opening times. So how can you promote a restaurant online? Before I begin, you could maybe consider a couple of the following points to convert those web visitors into bookings:

  • Is there something special you can ‘push’ about your restaurant?
  • Are you able to offer discounts on orders found from the web?

You will need to decide which keywords you wish to be coming up for in searches. For example, ‘Italian restaurant’ is going to be far too vague if you’ve only got one premises. Maybe ‘Italian restaurant Sussex’ may be more fitting. (The county appended to the end is a commonly used search for local businesses). Of course, if you’re a national business, then you may wish to be appearing at the top for ‘Italian restaurant’. OK, let’s say for arguments sake you chose ‘Italian restaurant’ as your main search term. In reality, you would usually choose two or three keywords. Search engine optimisation is a term for collectively carrying out the following tasks, to get to the top for your chosen search term may however require working harder than some other keywords depending on the competition. This next stage is divided into two stages, on-site and off-site optimisation. This is by no means a comprehensive list but should get you off the ground at least.

On-Site Optimisation

OK, I’m going to summarise with bullet points here – in the previous example of ‘italian restaurant’ on-site optimisation would involve:

  • Sufficient use of H1 tags – with the keyword ‘Italian restaurant’ in there. (Basically you want a relative heading which makes use of H1)
  • Ensuring the
  • Ensuring the webpages load quickly – even it today’s modern era – if it’s taking too long, the Googlebot will leave without indexing any further.
  • Create a page specifically for the term ‘italian restaurant’ with ‘Italian-restaurant’ in the url. It might be index.php?p=Italian-restaurant, it might be Italian-restaurant.html depending on your setup.
  • Now with some good thinking, fill the Italian-restaurant page with plenty of text about Italian restaurants. Obviously as a business, I expect you don’t want to publicise other businesses – so why not do a page on the history of Italian restaurants?

Off-Site Optimisation

Now comes the tricky part! Google gives each webpage a value, for the purposes of example, let’s say your rank value is 1, your opponents rank value is 4. If you’re both competing for the same keyword, your opponent will rank higher as they’ve got a higher rank value for that keyword. To increase this rank value for your site, you need to build links to your website from relevant websites. Surprisingly, this process has been given the term ‘link building’. So how do you build links? Today, I will just explain the legitimate, what we call ‘White Hat’ techniques for building links to your site.

  • Setup a signature link on any forums you post on.
  • Submit yourself to as many web directories (manually – avoid auto submissions).
  • Find ‘eat out guides’ and submit yourself to as many as possible.
  • Find review sites, submit yourself for a review.
  • If you regularly visit blogs always leave a comment with your URL.

One last thing to note – when you’re building links try to always include the term ‘Italian Restaurant’ in your anchor text. For example, this may involve submitting yourself to directories with the name of ‘Angelos Italian Restaurant’ in order for you to get the relevant anchor text. Remember – with blogs, only comment if you feel you can add something of value to the discussion – and at least read the blog – that is somebody’s website so don’t be rude! So there it is – some site promotion tips, this should be enough to get you started at least. I wish you much luck in the promotion of your business.

Web Internet Marketing – Six Sins and How to Avoid Them

Why do people fail in the web internet marketing world of today? Are you one of them? Read below and find out if you are guilty of one of these web internet marketing sins but don’t despair if you are as there is always time to turn back and avoid them in the future.

Sin No. 1-Lack of Preparation and Planning

Internet marketing doesn’t have to be hard if you have the right knowledge, the right tools and the right skills. Web internet marketing takes time and effort (as with anything in life that is truly worthwhile) where there is no pain there is no gain. The rewards can be amazing in comparison with the effort involved and financial freedom and security are desires in the heart of everyone.

Internet web site marketing is a world of fierce competition but with the right preparation obtaining the right knowledge and skills you will be one step ahead of the rest of the game. Therefore obtaining the right knowledge and skills should be a priority for anyone looking to set up an internet marketing campaign. Setting up an online business also takes planning and this is where support and advice come in handy. It is better to learn from those who have collected the T shirt than those who are still wet behind the ears. It is wise to try looking for a good value web internet marketing website and use this as a springboard to internet marketing success.

Sin No. 2 -Believing it’s easy to make money on the net

If you believe that making money on the internet is easy you run the risk of either becoming too ‘lazy’ and failing to put the right amount of effort in or else you risk giving up when it gets tough. This ‘sin’ causes a lack of motivation to succeed when trials come and they surely do at times.

You need to have the right mindset before you begin on the internet which says that you are going to succeed no matter what, no matter how much effort it takes because the rewards are eventually going to be worth it e.g. a year of your life internet web site marketing will be recouped again and again for years to come if you spend the year wisely!

Sin No. 3-Believing that the internet is one big cash machine for everyone!

Yes, money can flow into your bank account but only if the right preparation and skills base has been prepared and not everyone does this or can do this. There are people on the net who may claim that they made $1000′s worth of income in just 10 days from scratch but you can take these statements very often with a pinch of salt.

Instead, ask yourself what you can give to a potential customer, what is the value you can provide them with. This way, people sense that you care about them not just about making money. Plan to be a giver rather than a taker, let go of the ‘what’s in it for me’ attitude and think of the customer, this will do you more good in the long run and you’ll feel happier too.

Sin No. 4-Emailing junk to subscribers

‘The money is in the list’ is a golden rule of web internet marketing. Building an opt in list of potential customers is a must for long term success. By doing this people trust you with their email address. It is an abuse of their trust then when suddenly they find that within a week or two their inbox is crammed with, lets just say it junk.It’s all offers, offers, offers, there is no valuable content in there for the customer and they search for the unsubscribe link.

Sin No. 5- An unwillingness to spend ANY money on setting up a web internet marketing business

You can fall into this trap of trying to do everything for free. It is easy to do so as there is so much free information floating around cyberspace these days. However it is a little bit of a trap as you can spend ages trying to gain the knowledge and still have huge gaps in knowledge and skills that you don’t even know you have until you invest in some proper training!

Investing in proper training will also help you gain confidence.

In the web internet marketing world of business your time is indeed money. So, if you are really short on cash or determined to do set yourself up in business the cheapest way possible realise that you do need a few essentials. These include;

  • A web internet marketing domain name
  • Hosting services and
  • An autoresponder email service (for the essential) list

This is the bare minimum and you can’t get away with any less!

Sin No 6-Too much cynicism

It is to your advantage not to become too cynical about the amount of money to be made on the net and all the promises that are made out there in cyberspace. It isn’t all false, and it is possible to make good money online in time! You also need to keep believing that there are honest people out there who want to help and give value for your hard earned dollars! They do exist and you can sense this pretty quickly off their sites.

We often think being cynical ‘protects’ us in some way but it often limits us from obtaining our true potential, we are too busy being wary and we miss great opportunities. So learn to follow your gut instinct and intuition more and you will do well.

Home Based Business – Changing and Applying Your Knowledge Into Action

Home based business requires you to change and apply your knowledge into action. Action that requires hard work, dedication, a positive mindset and a commitment to making your business successful. Can you turn your knowledge into reality? The information below should help you to answer that question.Suppose that you are working for an organization and you are not satisfied for whatever reason. Generally, that can be attributed to the fact that you feel that your knowledge and abilities are not being put to an optimum use. Waking up each morning and dreading going to work makes you feel sick in your stomach because of your frustrations and lack of appreciation. While at work you be come a clock watcher just waiting for quitting time so that your can rush to clock out. You dread each and every second you have to remain on the job and time simply drags painfully and slowly on.You constantly keep asking yourself,” Why am I doing this?” and you end up appeasing yourself by telling yourself that you don’t have any other choice. After all, you need the money to live on and to support your family and your meager lifestyle. You can’t afford to quit and look for a new, better paying job and you don’t have the energy to work two jobs at the same time at the expense of ruining your family life. Right?You need to ask yourself “Do you really feel that you need to be limiting your dreams and income potential in such a manner?” Come on, get real! If you are going to succeed, you need to change your attitude and make the decision today that you are going to find a way to use your skills, talents and knowledge to your advantage by starting a business from home.Think about it. With your special abilities, you can achieve what you want by utilizing your knowledge and skills on finding a “niche” home business that not only make working fun but lucrative at the same time. What are your hobbies? What do you have a passion for? These are the types of questions that you need to ask yourself when you try to identify your niche. Answering these questions and identifying a niche where you can change your knowledge into action is key to turning it into a productive home based business.Your knowledge needs to be closely related to your passions because if you are passionate about your new business then you will enjoy your work and therefore, have a much better chance of success.To be successful, you need to have a dream and a set of written goals which gives you a road map to achieving your dreams. Without setting your goals in writing, you are like a ship at sea without a rudder and bound to flounder on the rocks. You need to realize that your dreams can be realized depending upon how much dedication and passion you put into managing your business.Assess your knowledge and skills: Here are some additional thoughts that you need to think about when considering a home business.Will applying your knowledge and skills to a home business fulfill your dreams? Will your unique service or product be sellable and become popular? Who is your market? What is the best time of the year to sell your product or service? What regulations will affect my business? Will I need a license or permit? These are just a few of the questions you need to be asking yourself.If you can answer these and other related questions to your satisfaction and comfort level, then you can assume at this point, that you are well suited for a home based business. However, you need to be aware that you will need to use good business practices to manage your business and if necessary, you will want to get some additional training either through the Affiliate Program which you are involved with or through your local community college, or etc. When choosing your niche market and product or service, you will be well advised to choose a company that provides you free online training to support your knowledge and skills.Market Research: During startup, you will need to conduct intensive research about your market and your competition. Try to analyze what they do to build their reputation in the market. Success attracts success and learning from the actions of successful people is an excellent idea.However, don’t become known as a copycat. Modify what you see others doing and apply the technique, but don’t use exactly the same verbiage and style. You want your work and marketing to be unique and fresh to attract potential customers. You need to learn the good points from other marketers work, yet be innovative when you implement them into your marketing plan. People are always looking for something new. Therefore, your approach needs to exhibit your own personal style and uniqueness.Try to identify your target market and make sure that your marketing and promotions are directed exclusively towards them. The methodology which you utilize to sell and to promote your product will depend entirely upon the quality of your product and/or service and your knowledge about them.Make a business plan: A good way to determine if your knowledge can be turned into a profit-making proposition is by mapping out a full-fledged home based business plan. A business plan will include all the financial forecasts, investments, funds, the gestation period for the business, income generation and forecasts. Your business plan needs to be a living document. By that I mean that you need to check it daily to make sure that all of your efforts are helping your to reach your goals. If not, then you need to modify them so that they keep your business focused on success.Are you mentally and physically ready for business? You will nee to assess your personal skills, attitude, health, family support and other related personal attributes to determine if you really are mentally and physically ready for a home business of your own. Your determination, knowledge of managerial and administrative strategies will determine the growth of your businessDecide how much time you can devote: You need to decide on how much time you will be able to devote to your business. Applying knowledge into action to earn profits requires devotion and commitment. A full-fledged business is like a baby, which needs constant nurturing. You will find yourself putting in long hard hours when you first start and as you grow your business, your time commitment may decrease. However, keep in mind that you and you alone are responsible for your business success and therefore, you need to make a commitment to put in as much time as it takes to get it off the ground and to maintain it if you want your business to succeed.Find an innovative business angle: Just because you currently possess some knowledge and/or skills applicable to your business that does not mean that your business will flourish. You will need to constantly learn new techniques and processes that apply to your business in order to gain maximum benefits.You need to remember that it is very important to set goals for your business. Knowledge and skills related to your passion motivates you into action and will add to your advantage of making a success of your home based business.

Make the Most of Your Online Home Based Business

If you are one of the millions of people who have their own online home based business, then you have surely learned some of the benefits of that business. However, you may not have learned them all. Wouldn’t it be nice to find out some insider secrets that can help your life run smoother?Getting the Most from Tax DeductionsWhile you may be aware of the fact that owning a business offers the chance to take extra deductions, you may not be fully aware of exactly how many deductions there actually are that are available to the home based business owner. For example, while you may know that you can deduct the office space your business uses, did you know that you can usually deduct other expenses such as the office supplies that you use everyday?Given the fact that there are so many of these kinds of ‘hidden’ deductions that are associated with an online home based business, it is best to consult the expertise of a certified public accountant. While some business taxes can be done on your own, when dealing with dividing business expenses with household expenses, asking a CPA for advice will help to ensure that the government does not come knocking on your door asking for more money.Getting the Most from Your Free timeWhile most people take into account the possible increase of personal free time when they decide to pursue a business from home, they generally only think of the obvious uses for that time. While spending more time with a spouse or children is an extremely valuable use of free time, children go to school and spouses many times go to work. When they are gone, the new business is up and running and the house is clean. What productive use can the extra free time be used for?One idea is to volunteer. There are so many organizations that can use not only the personal time and involvement, but also the organizational skills, management skills and other skills that most successful work from home people possess. If you have a particular interest, there is probably a not for profit or charity that is involved in that interest and would love to welcome you on board.Making the Most of your New IncomeWhen starting an online home based business, thoughts of riches most likely lingered in your head (at least a little bit), maybe riches that didn’t come to fruition. If this is the case, you may need to rethink your personal idea of riches. While your income may or may not be exactly where you were hoping it to be, it’s often what you do with it that counts.Saving money is the key to making your money work for you. There are numerous money management options that are available, and working from home (as opposed to working for an employer) often makes the choice you make even more important. It is a good idea to talk to a professional regarding your money saving and investing needs

Advantages of Being in the Home Based Business Industry

Running a home-based business offers many advantages to the entrepreneur. First and foremost is the fact that self-employment is the only true form of employment security. With over 5.7 million people currently unemployed and millions more projected to join their ranks over the next 18 months, employment security is a critical consideration. The self-employed entrepreneur never has to worry about being laid-off, fired, or downsized.Probably equally as important is the quality of life that flows to the home based business person. Many aspects of corporate America simply cease to exist when the entrepreneur is able to work from the comfort of their own home. Grueling, frustrating, and stressful commutes are completely eliminated immediately, along with all of the costs associated with them. Since all meals are consumed at home, the cost of simple groceries replaces the cost of eating in restaurants and commercial eateries. Many home-based entrepreneurs choose a very comfortable form of attire when working, as opposed to the suits and expensive office wardrobe one must purchase for a corporate job.If a home-based business utilizes the Internet, it’s no longer really a home-based business so much as it is an online business. As such, the Internet entrepreneur simply requires a computer, an Internet connection, and a bank account enabling them to work literally anywhere in the world. In addition to the flexibility of not being confined to an office, the home-based entrepreneur can work when they want to for as long as they want to. And because income is tied to the effort expended, work from home business people can literally write their own paychecks at whatever amount they choose.There are other benefits as well. A properly structured and set up home based business qualifies for many tax reductions under IRS tax laws. Although it is important to receive the professional advice of a CPA, home-based entrepreneurs can shave thousands of dollars off their annual tax return simply by working from their home office.Of course there are some downsides. Working from home requires tremendous discipline. It is very easy to become sidetracked or to waste time doing nonessential or non-business-related tasks. Particularly if there are family members present, they must understand that when the home-based entrepreneur is working they are effectively not home.The recession has hit many people very hard. Anyone who has already lost their job or feels they are at risk of losing it should consider a home-based business as a viable and easily implemented solution.

Viral Marketing: 3 Top Benefits That You Need to Know!

Ever wondered why so many internet marketing gurus make millions of dollars online – but why 90% of marketers struggle? Well, one of the answers is they use viral marketing.

Viral marketing is one of the best forms of marketing and advertising online. In today’s age and world, you will find that nothing can ever beat the possibility of achieving more advertising without the usage of consistent usage and advertising. In this article, you will come to understand what viral marketing is and why it can be such a great investment. This type of marketing is not exactly something most of you business owners know about or understand how it works. This article will help you see what the benefits are of this form of marketing.

How does it work?

The way that it works is simple. All you need is one article or one video on YouTube to resurface across the Internet and to be shared, and you will soon find yourself making big cash easily and quick. It works through multiple ways. For example, a business may create an ad on the homepage of YouTube to get the ball rolling, and then slowly begin to market across smaller websites to get the marketing going. Other people use YouTube’s advertising via the videos to see what will happen.

Benefits of viral marketing

Continued Marketing

The best part about this type of advertising is the fact that it will continue on for a very long time. It will cause you to gain more followers or more business very quickly if you know what to do. Marketing is a powerful source and can help get you a lot of cash if you know what to do. Viral marketing is very powerful and can work like magic if you know what to do. If you decide to try this out, you can make a lot of money very easily and get the advertising that your brand so desperately needs. Viral marketing is not easy to do, but the key is to know about continuing the marketing.

Targeted and Non-Targeted traffic

When you begin to understand the power behind this type of traffic, you will come to find how great and powerful it can be to get some very targeted and non-targeted traffic. The truth behind the traffic you gain will be extremely powerful and get you the most amount of customers possible. The traffic you are going to get will get you more customers and plenty of more opportunities. With the different forms of viral marketing that you may do, you can still gain mostly targeted traffic online.

You should really consider investing some of your money into viral marketing. Whether it is through an article, videos, or YouTube, there is a lot of advertising and good marketing to do the right way. Viral marketing works very well when done the right way. If you are looking for a different and unique way to make some money, this is the way to do it. There is a lot of cash to be earned online, and as long as you try to do the right form of viral marketing, you can get some traffic that will change your business online drastically. As an offline business, you can get some serious viral marketing as well.

Minimum work – Maximum Benefits

As the name implies, Viral Marketing spreads on its own – like a virus! Once you’ve uploaded a video with a link to your business website, that video has the potential to spawn.. In other words, other people will see your video, copy it (with the link to your site) & re-submit it on other sites or their blogs… The result being that your video will be displayed to a whole new audience – time and time again.

This also applies to e Book reports, articles & other methods for delivering online content.

Congratulations. By reading this article, you’ve now taken your first steps towards discovering what makes a successful internet marketer. Now let’s get you started on the path to real, meaningful success!

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.